As an important part of the health care industry, medical equipment industry in recent years the development of high-profile. On the 118th Canton fair phase 3 exhibition, Chinese medicine and health products import and export chamber of commerce, vice President of Meng Dong flat on the international business newspaper reporters, since this year, China's medical equipment products are maintaining the momentum of the stability of the import and export, but the low price competition are still existed in this kind of products are exported to a big problem.
From Chinese medicine and health products import and export chamber of commerce, according to data from January to September this year, China medical equipment import and export total $28.29 billion, up 8% from a year earlier. Among them, exports to $15.56 billion, up 7%; Imports of $12.73 billion, an increase of 9.2%. Cavity of equipment and materials exports year-on-year growth of 12.3%, for the growth of larger products, at the same time the price drop is as high as 30%, and other products such as mid-range of disposable supplies, medical materials, health products prices also fell.
Foshan city, guangdong province engaged in the wheelchair, and other medical equipment production enterprise sales manager miss li at the fair to the international business newspaper reporters complained that less orders of this year. "Our company mainly produce all kinds of wheelchair, although on the detail design change every year, but at first glance it might seem hard to found innovation points embodied in where." Miss li said, "the wheelchair is a very difficult this kind of product innovation, it embodies the characteristics of the labor-intensive products. More and help patients with rehabilitation to restore or used for medical diagnostic instrument is different, wheelchair generally only for patients or walking on the mobile customers convenience, its single function, low added value. We also considered the material cost increase point on select material, but through the market survey we found that after cost increase prices along with the increase, consumers and buyers will be hard to accept. So, sometimes through" price competition "business are helpless."
But in the exhibition, there is also a corporate director of international business newspaper reporters that their exports in recent years, is good. Guangdong cable, electronic industrial co., LTD. Marketing director, edmond lee is one of them. According to edmond lee, the enterprise began in 2013 and mainly focus on on how to innovate, in other words, is the theme of "innovation for our enterprises to develop". "The first is the change of policy, we used enterprise specializing in the production, but now is to guarantee the quality of products and production factory of normal operation at the same time, put more effort into market planning and product design."
Edmond lee said: "the second, be sure to launch new products, and explicitly tell consumers that our products exactly where, this innovation benefits which will give them. In order to achieve such effect, market research, we have been carefully watch every period of the change of consumption ideas and characteristics of medical equipment products. It can be said that the most of our innovation is according to the needs of the consumers and the effectiveness of the innovation, pay attention to ensure the balance of the product price. Because of this, enterprises can under the circumstances of export pressure remains products export growth."
Finally, edmond lee also suggested peer when launching new products must grasp the audience of the product. He pointed to a massage chair, told reporters: "this massage chair is specifically for the white-collar workers, in guarantee its function standard at the same time, we also in appearance to innovation, it joined the recreational chair element characteristic, make its shape looks very fashionable, can stimulate consumer purchasing desire. From the vision, we also fully consider the consumer preferences and habits of different countries, it is respect for the consumer, also reflects our meticulous, enterprise can increase consumer trust and goodwill of the brand, help to set up a good brand image."